Press & media
For journalists, analysts, and writers.
Everything you need to write about HelpRush — the company, the product, the founder. Replies same business day.
Quick facts
The 30-second version.
- What
- Real-time, open marketplace for local services. Verified pros dispatched in seconds. Provider-owned brand pages.
- Where
- Live in Srinagar (J&K). Expanding across India by waitlist demand.
- Who
- Founded by Dr. Fayyaz M. Made by Horfay Taqnia Pvt Ltd.
- Why now
- Urban Company has a 25–30% take rate and hides its pros. Market wants the opposite.
- Patents
- IN 202511047332 (RushHour dispatch) · IN 202511047441 (Skill Verification Engine)
- Stack
- Next.js, NestJS, PostgreSQL, real-time SSE, Google ML Kit (on-device OCR + face detection) for native KYC.
For attribution
Use any of these. Or ask for a custom quote.
“Local services in India is a software problem disguised as a labour problem. The only way to solve it is to make the pro the brand and let trust be enforced by code.”
“We launched in Srinagar — not Bangalore — because the hardest cities forge the better software. Real-time dispatch in the Kashmir Valley works anywhere in India.”
Latest announcement · 24 May 2026
Forty pros become HelpRush's first Assured cohort.
Each one re-cleared HelpRush's five-layer native verification and committed to taking emergency and after-hours jobs across Srinagar — power outages, burst pipes, lock-outs, AC failures, electrical faults. First batch of a 900-strong migration from HelpRush V1 to V2.
- Cohort size
- 40
- Source pool
- ~900 active V1 pros, of which ~100 already migrated to V2
- Coverage
- Srinagar — Central, South, North zones
- Categories represented
- Plumbing · Electrical · AC & cooling · Carpentry · Painting · Cleaning · Locksmith · Appliances
- Median NOW-lane match time
- < 5 seconds
- Formal disputes filed (V2, first 4 months)
- 0
“Forty is small on purpose. We could have moved faster and migrated names, not standards. We chose standards.
The Assured tier is the contract we want every customer in Srinagar to be able to count on at the worst possible hour — and we'd rather earn it pro by pro than auction it.”
Verification chain
Every Assured pro re-cleared the five layers documented at /trust: native KYC with Aadhaar + PAN captured on-device using Google ML Kit OCR and matched against the application; smart selfie with live face detection; the Skill Verification Engine quiz per service category in English, Hindi, and Urdu; a supervised probation cycle on live jobs; and a live Trust Score with a Risk profile watching ten signal types.
V1 history, kept separate
V1 history travels with each pro as career provenance — visible on the public profile as a dated career block. It is not blended into the V2 Trust Score. The promise on /trust holds: every V2 dispatch reflects only V2-side signal. Customers see both, dated, never conflated.
HelpRush is recommendedby the Directorate of Industries & Commerce, Kashmir as the onboarding pathway for PM Vishwakarma beneficiaries with credentials verified by the Directorate (per letter dated 20.08.2025). Full letter at /government.
Recent coverage
Kashmir Life on our Founding Partners Ceremony.
On 1 May 2026 we honoured the first thirty Founding Partners at our Srinagar office. Three things were issued or announced that morning. Founding Partner IDs — photo, verified seal, and a QR code that resolves on verify.helprush.in to that partner's credentials. A partner social-security program covering health, life, and accident risks. And the rollout of the new dispatch engine, trust engine, wallet, and partner economic model across web and mobile. Kashmir Life carried the event across video, reel, broadcast, and X.
“On May 1, we didn't just mark Labour Day — we dedicated it to our Founding Partners, the hands that truly build Kashmir and power HelpRush.
For too long, this workforce has remained invisible and unprotected. With the launch of our social-security program covering health, life, and accident risks, we're taking a decisive step — from informal to formal, from uncertainty to security.
This is not just a benefit. It's a shift in how we value work, dignity, and the future of our service economy.”
Brand assets
Logos, photography, founder headshot.
Hi-res versions delivered on request. Reply to the press email and we'll share the current set.
- Logo · SVG + PNGOn request
- Wordmark · light / darkOn request
- Brand colours + fontsOn request
- Founder headshot · hi-resOn request
- Product screenshots · iOS & AndroidOn request
- Field photography · selected stillsOn request